4.57
THE ULTIMATE PORTFOLIO TEMPLATE
THE ULTIMATE PORTFOLIO TEMPLATE
4.57 / 5.0
(7) 7 total reviews
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THE ULTIMATE VISUAL IDENTITY PORTFOLIO TEMPLATE FOR LOGO & BRAND DESIGNERS
(ILLUSTRATOR & INDESIGN VERSION)
This isn’t just another generic portfolio template. This is a research-backed, insight-driven portfolio system created specifically for freelance logo designers, brand identity specialists, and creative rebels who want to present their work like pros, and get hired because of it.
Built using proven structure, storytelling techniques, and advice from creative directors, agency recruiters, and industry experts, this template is designed to help you stop showing your work and start selling it.
WHY THIS TEMPLATE IS DIFFERENT
🔬 Backed by industry research
I've studied what top agencies and clients actually want in a portfolio, this template is built on that insight.
✏️ Designed for freelancers & identity designers
It focuses on brand identity, logo design, and real case study storytelling, not UI, packaging, or fluff.
📖 Story-led, strategic layout
Each section is built to help you explain the thinking behind your work, not just the outcome. This builds trust and positions you as a creative partner, not just a pixel pusher.
🤙 Toggle-on tips, real examples & guidance built-in
Every key page includes a guide layer with notes, best practices, and pro tips from me to help you write and structure each case study the right way.
👍 Concept vs Client Work Clarity
I’ve included a visual key system so you can clearly mark whether a project is a real client piece or a concept, because honesty builds trust, and clients hate guessing.
😌 Crafted to reduce portfolio stress
No more second-guessing what to include or how to explain your work. This template gives you a framework that’s easy to follow and totally customisable.
WHAT YOU GET
- 35-page professionally designed Adobe InDesign file
- Built-in layer guidance on each key section (e.g. Project Overview, Design Challenge, Creative Thinking)
- Real project examples to help you see the full case study flow in action
- A clean, modern design system built to let your work shine
- Free & paid mockup suggestions for showcasing your projects
- Hints & Tips with best practices for writing bios, structuring case studies, and selecting projects
- 10% OFF All Mockups at Mockup Maison (discount code in the template)
SECTIONS INCLUDE:
- About Me
- What It’s Like to Work With Me
- Project Contents
- Case Study Intro
- Project Overview
- Design Challenge
- Creative Thinking & Strategy
- Visual Execution
WHO IT’S FOR
- Freelance logo designers & brand identity designers
- Junior designers building their first real portfolio
- Mid-weight designers are tired of winging their case studies
- Anyone who wants to turn their portfolio from “meh” to kickass
IMPORTANT INFORMATION
There is a non-refundable policy for all digital templates purchased from this store.
If you need help with your purchase, please contact cj@cjcawley.com
WHAT YOU NEED
Adobe InDesign or Illustrator and a basic understanding of how to use software to edit the templates.







Let customers speak for us
from 79 reviewsAll clear and Set for a direct professional start love it🤌🏼✨
It’s awesome. For someone that is starting his design journey (me) this tool / template helps a lot.
It is really good and easy. Though there can be a little confusion with knowing that you actually have to select the format in which you want the files in because there is an option to choose which is not quite obvious.Recieving and using the files is really nice because everything is well organised and informative.
I have been watching your content for a while now. You have been an inspiration so much so your design style helped my own style as a designer. I just want to say keep up the work you do as it really matters. Even with your health taking a toll and you picking yourself up again, I loved that energy. I am starting out my journey as a freelance brand designer, and I hope one day I become good enough to be able to meet you and have a chat with you.
ps.
The template really helped me put my portfolio in order the way I wanted to.
Process is quick and rice is reasonable !
Bro CJ, thank you very much from Malaysia. The template is cool, it helped me to complete my portfolio way more fast!
It's been a really nice experience! I have nothing negative to say. :)
A great template! It has really helped streamline my business and having an example brand in the template to reference was also a nice added bonus.
These templates are fantastic! They provide an excellent foundation to start from.
Creating my portfolio has been sped up 10 fold. Worth every penny (and the discount code was noice). Finally given me the kick up the butt after 13+ years to update my portfolio....the last one was printed it was that long ago 😅
Very helpful for starters. Definitely worth the money
I always spent soooo much time trying to understand my clients' individual needs, trying to get them to understand what a brand should be, creating millions of logo design decks. Honestly, it felt like an endless mess everytime I was working on a new project! Purchasing this bundle has streamlined that process. I love how easy it is to tweak in order to personalize per client without such a headache. If I want to add some things, I have the ability to, if I want to remove some things, I have that ability too! It makes the FUN part of my career become the priority - which is something I have been missing! Thank you, CJ!
I used this on a recent logo project and it made it a slam dunk! My presentation is 10x more professional! Thank you CJ !
As an experienced InDesign user and instructor, I like to see well made and useful stuff created in illustrator. As soon as I saw the Instagram ad from CJ for this I wanted to buy it to support a fellow, hard working young designer and admire a proper crafted document. Honestly, buy this, not only to help your portfolio but also to appreciate well made InDesign content, learn from how he made this as well as using it!! Top work fella!
This has been incredibly helpful. Thank you!