4.73
THE ULTIMATE PORTFOLIO TEMPLATE
THE ULTIMATE PORTFOLIO TEMPLATE
4.73 / 5.0
(11) 11 total reviews
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THE ULTIMATE VISUAL IDENTITY PORTFOLIO TEMPLATE FOR LOGO & BRAND DESIGNERS
(ILLUSTRATOR & INDESIGN VERSION)
This isn’t just another generic portfolio template. This is a research-backed, insight-driven portfolio system created specifically for freelance logo designers, brand identity specialists, and creative rebels who want to present their work like pros, and get hired because of it.
Built using proven structure, storytelling techniques, and advice from creative directors, agency recruiters, and industry experts, this template is designed to help you stop showing your work and start selling it.
WHY THIS TEMPLATE IS DIFFERENT
🔬 Backed by industry research
I've studied what top agencies and clients actually want in a portfolio, this template is built on that insight.
✏️ Designed for freelancers & identity designers
It focuses on brand identity, logo design, and real case study storytelling, not UI, packaging, or fluff.
📖 Story-led, strategic layout
Each section is built to help you explain the thinking behind your work, not just the outcome. This builds trust and positions you as a creative partner, not just a pixel pusher.
🤙 Toggle-on tips, real examples & guidance built-in
Every key page includes a guide layer with notes, best practices, and pro tips from me to help you write and structure each case study the right way.
👍 Concept vs Client Work Clarity
I’ve included a visual key system so you can clearly mark whether a project is a real client piece or a concept, because honesty builds trust, and clients hate guessing.
😌 Crafted to reduce portfolio stress
No more second-guessing what to include or how to explain your work. This template gives you a framework that’s easy to follow and totally customisable.
WHAT YOU GET
- 35-page professionally designed Adobe InDesign file
- Built-in layer guidance on each key section (e.g. Project Overview, Design Challenge, Creative Thinking)
- Real project examples to help you see the full case study flow in action
- A clean, modern design system built to let your work shine
- Free & paid mockup suggestions for showcasing your projects
- Hints & Tips with best practices for writing bios, structuring case studies, and selecting projects
- 10% OFF All Mockups at Mockup Maison (discount code in the template)
SECTIONS INCLUDE:
- About Me
- What It’s Like to Work With Me
- Project Contents
- Case Study Intro
- Project Overview
- Design Challenge
- Creative Thinking & Strategy
- Visual Execution
WHO IT’S FOR
- Freelance logo designers & brand identity designers
- Junior designers building their first real portfolio
- Mid-weight designers are tired of winging their case studies
- Anyone who wants to turn their portfolio from “meh” to kickass
IMPORTANT INFORMATION
There is a non-refundable policy for all digital templates purchased from this store.
If you need help with your purchase, please contact cj@cjcawley.com
WHAT YOU NEED
Adobe InDesign or Illustrator and a basic understanding of how to use software to edit the templates.







Let customers speak for us
from 106 reviewsHey CJ,
I haven’t actually started using it yet but it looks great. I love that it’s editable and it also gives me an opportunity to re-think how I normally present my brand proposals. A good ‘kick up the rear’ for me so many thanks. Can’t wait to customise it and wow a few new clients.
It was incredibly easy to use! Everything was so well organized and intuitive - it made the whole process of building my brand identity smooth and enjoyable. I especially appreciated how flexible the layout was - I could easily customize it to fit my needs. Highly recommend!
The quality of the templates, from ease of use to layout are huge. It’s been saving me so much time.
Reallly nicely put together and simple to use, more importantly it's give me great inspiration to take it and tweak it and make it my own :)
I highly recommend this pack to anyone, no matter your experience, if you are creating brand showcases or pitches this is the perfect place to start :)
Very professional and easy to use. Saved me a lot of time.
It is great, i use for a new client, and help me a lot. thanks you!
I just received the Ultimate Pro Design Bundle and, even from scanning the files, I can tell this is going to be a huge asset. The bundle is incredibly complete, covering every type of template we could need, which immediately streamlines our workflow planning.
The quality looks fantastic, promising to solve our issue with inconsistent presentations. What's clever about these templates is that they provide a solid structure, you don't just get a nice design, you get the fundamental layout and crucial elements that make a presentation effective. While I haven't customized them all yet, the ease with which I can adjust colors and fonts to meet our brand needs is clear. This bundle offers a great balance between customization and learning best practices. A highly promising purchase for instant professional consistency. Thanks CJ!
Awesome Template - as a freelance newbie, this has helped me dive straight into projects and create a style guide that clients are very happy with! Thanks CJ
Very useful
This template has been a HUGE help with presenting work. It saves so much time and is incredibly customizable to fit your clients brand. 10/10!
Cannot recommend this template enough, not only is it useful, it's informative and beautifully designed.
I've been a professional designer for 20 years and recently found CJ on insta, proving this ol gal can learn new tricks thanks to your tips and hard work. This workbook template has been a game changer - a time saver and an eye opener about a couple holes in my creative brief flow. You're a beast man, keep up the amazing work and a big thank you!
If you're considering this, go for it - don't wait around like I did. I should have got this ages ago! It's been amazing in establishing myself as a Freelance designer as I move away from Corporate. Thanks so much! I would not have taken this step without it.
Love it! Amazing bundle and totally worth it if you're into the graphic design industry! Thanks CJ!
The template is really helpful and was a great inspiration and base for (finally) updating the boring template I've created years ago and used ever since.