4.75
THE ULTIMATE PORTFOLIO TEMPLATE
THE ULTIMATE PORTFOLIO TEMPLATE
4.75 / 5.0
(12) 12 total reviews
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THE ULTIMATE VISUAL IDENTITY PORTFOLIO TEMPLATE FOR LOGO & BRAND DESIGNERS
(ILLUSTRATOR & INDESIGN VERSION)
This isn’t just another generic portfolio template. This is a research-backed, insight-driven portfolio system created specifically for freelance logo designers, brand identity specialists, and creative rebels who want to present their work like pros, and get hired because of it.
Built using proven structure, storytelling techniques, and advice from creative directors, agency recruiters, and industry experts, this template is designed to help you stop showing your work and start selling it.
WHY THIS TEMPLATE IS DIFFERENT
🔬 Backed by industry research
I've studied what top agencies and clients actually want in a portfolio, this template is built on that insight.
✏️ Designed for freelancers & identity designers
It focuses on brand identity, logo design, and real case study storytelling, not UI, packaging, or fluff.
📖 Story-led, strategic layout
Each section is built to help you explain the thinking behind your work, not just the outcome. This builds trust and positions you as a creative partner, not just a pixel pusher.
🤙 Toggle-on tips, real examples & guidance built-in
Every key page includes a guide layer with notes, best practices, and pro tips from me to help you write and structure each case study the right way.
👍 Concept vs Client Work Clarity
I’ve included a visual key system so you can clearly mark whether a project is a real client piece or a concept, because honesty builds trust, and clients hate guessing.
😌 Crafted to reduce portfolio stress
No more second-guessing what to include or how to explain your work. This template gives you a framework that’s easy to follow and totally customisable.
WHAT YOU GET
- 35-page professionally designed Adobe InDesign file
- Built-in layer guidance on each key section (e.g. Project Overview, Design Challenge, Creative Thinking)
- Real project examples to help you see the full case study flow in action
- A clean, modern design system built to let your work shine
- Free & paid mockup suggestions for showcasing your projects
- Hints & Tips with best practices for writing bios, structuring case studies, and selecting projects
- 10% OFF All Mockups at Mockup Maison (discount code in the template)
SECTIONS INCLUDE:
- About Me
- What It’s Like to Work With Me
- Project Contents
- Case Study Intro
- Project Overview
- Design Challenge
- Creative Thinking & Strategy
- Visual Execution
WHO IT’S FOR
- Freelance logo designers & brand identity designers
- Junior designers building their first real portfolio
- Mid-weight designers are tired of winging their case studies
- Anyone who wants to turn their portfolio from “meh” to kickass
IMPORTANT INFORMATION
There is a non-refundable policy for all digital templates purchased from this store.
If you need help with your purchase, please contact cj@cjcawley.com
WHAT YOU NEED
Adobe InDesign or Illustrator and a basic understanding of how to use software to edit the templates.

Let customers speak for us
from 128 reviewsLoved it! :)
Stunning item, beautifully designed! Great quality as well
Badass design, top quality print and tee. My new favourite t-shirt!
Very complete! Great for bootstrapping the tasks around branding design. I got the InDesign version and the technical file is well set up.
The store was super easy to navigate and I really appreciated the level of information included in the product descriptions! It made me feel a lot more confident buying being able to go through such a thorough description of everything I was getting, including the image examples. Killed it!
Amazing bundle and a huge amount of value for the price — even with the Canadian exchange rate. CJ really went the extra mile putting these together. I love the formatting of the Visual Identity template as worksheet how there's spaces for specific mockup types (social media stories, etc) in the brand presentation rather than just general mockup placeholders. Highly reccomend for anyone who's looking to streamline their client process or level-up their design presentations!
AMAZING
This template has saved me an insane amount of time. For me, the best part is that it includes a blueprint of the legal bits as well, and it's built so it can be signed as a contract too. Truly, a massive number of headaches was avoided. The price was honest, and the template files were immaculate.
Everything was easy, clear, and exactly as expected. A reliable and professional experience.
I landed two projects at once and needed a brand guidelines template to work faster. Buying this template was the best decision. It saved me time and made my work much easier and more professional.
Awesome bundle. Highly recommend to any freelancer that is just starting out -Takes the hassle out of getting your own templates setup and gives you a super polished set of files to hit the ground running. Cheers CJ, you are an absolute legend!
Never thought writing and designing these documents could really stump you. The information was very easy to follow, it came with examples too! One of the best purchases of anything this year for me. Thanks, CJ. 🤩
Always great products!
I came across your YouTube video promoting this and instantly purchased. I used it to get a project and then to present the branding to the client - and it had no revisions! It's elevated my client interactions.
This template is a life and time saver worth every euro! It's given me the excuse to finally update my portfolio. I love the layout, it's simple and clean and yet covers everything that needs to. It isn't the first template I get from you, and it will certainly not be the last! Those who still don't have it and yet keep complaining about not having an updated portfolio, I mean, what are you even doing?