4.95
THE ULTIMATE BRAND GUIDELINES TEMPLATE
THE ULTIMATE BRAND GUIDELINES TEMPLATE
4.95 / 5.0
(21) 21 total reviews
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THE ULTIMATE BRAND GUIDELINES TEMPLATE FOR GRAPHIC DESIGNERS
(ILLUSTRATOR & INDESIGN VERSIONS)
This isn’t just a pretty layout, it’s a designer-tested, client-approved template built to help you deliver brand guidelines that are clear, useful, and beautifully presented.
Used and refined by me over the last 10 years, this template is made for freelance logo designers, brand identity specialists, and creative studios who want to deliver brand guidelines that actually get used, not just filed away.
Whether you’re handing over a full brand identity or a logo design project, this guide helps your client stay on-brand, understand your creative thinking, and roll out their new visual identity the right way.
WHY THIS TEMPLATE IS DIFFERENT
🧠 Built from a decade of experience
I’ve used this exact template with clients all over the world. It’s been battle-tested across industries, styles, and client types, so you know it works.
🎯 Designed for brand identity projects
This isn’t a generic PowerPoint-style document. It’s specifically built for logo design and brand identity handovers, not fluff or filler.
✍️ Story-driven and easy to follow
From the logo concept to the brand assets, this template lets you walk your client through each part of the system with clarity and purpose.
🔍 Real-world examples baked in
You’ll find examples from real identity work showing how to use logo clear space, build hierarchy with type, apply colour, and more.
🗂️ Layered with tips and guidance
Each key section includes toggle-on notes from me, giving you writing prompts, suggestions, and reminders to help you structure your thoughts clearly.
🤙 Character styles make edits a breeze
Use the built-in character styles panel to quickly change fonts and formatting across the whole document—so customising is easy and stress-free.
😅 Save hours and avoid the guesswork
No more building from scratch, no more wondering what to include. This gives you a structure that makes your work look as good as it is.
WHAT YOU GET
-
35-page professionally designed Adobe Illustrator & InDesign template
- A downloadable PDF guide with hints, tips, and best practices
- Real client-tested logo usage, type styling, and colour application examples
- Toggle-on notes and example layers showing how to structure your content
- Fully editable layout with easy-to-update colour palettes and text styles
- Built-in character styles panel for quick customisation
SECTIONS INCLUDE:
LOGOS
Logo Mark
Logo Mark Continued
Wordmark
Logo Lockups
Logo Usage & Rules
Logo in Context
TYPOGRAPHY
Overview
Styles & Weights
Hierarchy
COLOUR
Overview
Print Colours & Usage
Hierarchy
Examples
ASSETS & APPLICATION
Assets Overview & Usage
Social Media Examples
Printed Examples
Signage
Other Real-World Applications
WHO IT’S FOR
- Freelance logo & brand designers who want to deliver killer handovers
- Designers building their first brand guideline system
- Studio designers looking for a faster, better-looking brand guide template
- Anyone who’s ever Googled “what goes in a brand guideline” and wished it came with examples
IMPORTANT INFORMATION
There is a non-refundable policy for all digital templates purchased from this store.
If you need help with your purchase, please contact cj@cjcawley.com
- Adobe Illustrator or InDesign
- A basic understanding of how to edit layered .Ai/indd files
Let customers speak for us
from 128 reviewsLoved it! :)
Stunning item, beautifully designed! Great quality as well
Badass design, top quality print and tee. My new favourite t-shirt!
Very complete! Great for bootstrapping the tasks around branding design. I got the InDesign version and the technical file is well set up.
The store was super easy to navigate and I really appreciated the level of information included in the product descriptions! It made me feel a lot more confident buying being able to go through such a thorough description of everything I was getting, including the image examples. Killed it!
Amazing bundle and a huge amount of value for the price — even with the Canadian exchange rate. CJ really went the extra mile putting these together. I love the formatting of the Visual Identity template as worksheet how there's spaces for specific mockup types (social media stories, etc) in the brand presentation rather than just general mockup placeholders. Highly reccomend for anyone who's looking to streamline their client process or level-up their design presentations!
AMAZING
This template has saved me an insane amount of time. For me, the best part is that it includes a blueprint of the legal bits as well, and it's built so it can be signed as a contract too. Truly, a massive number of headaches was avoided. The price was honest, and the template files were immaculate.
Everything was easy, clear, and exactly as expected. A reliable and professional experience.
I landed two projects at once and needed a brand guidelines template to work faster. Buying this template was the best decision. It saved me time and made my work much easier and more professional.
Awesome bundle. Highly recommend to any freelancer that is just starting out -Takes the hassle out of getting your own templates setup and gives you a super polished set of files to hit the ground running. Cheers CJ, you are an absolute legend!
Never thought writing and designing these documents could really stump you. The information was very easy to follow, it came with examples too! One of the best purchases of anything this year for me. Thanks, CJ. 🤩
Always great products!
I came across your YouTube video promoting this and instantly purchased. I used it to get a project and then to present the branding to the client - and it had no revisions! It's elevated my client interactions.
This template is a life and time saver worth every euro! It's given me the excuse to finally update my portfolio. I love the layout, it's simple and clean and yet covers everything that needs to. It isn't the first template I get from you, and it will certainly not be the last! Those who still don't have it and yet keep complaining about not having an updated portfolio, I mean, what are you even doing?