4.95
THE ULTIMATE BRAND GUIDELINES TEMPLATE
THE ULTIMATE BRAND GUIDELINES TEMPLATE
4.95 / 5.0
(19) 19 total reviews
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THE ULTIMATE BRAND GUIDELINES TEMPLATE FOR GRAPHIC DESIGNERS
(ILLUSTRATOR & INDESIGN VERSIONS)
This isn’t just a pretty layout, it’s a designer-tested, client-approved template built to help you deliver brand guidelines that are clear, useful, and beautifully presented.
Used and refined by me over the last 10 years, this template is made for freelance logo designers, brand identity specialists, and creative studios who want to deliver brand guidelines that actually get used, not just filed away.
Whether you’re handing over a full brand identity or a logo design project, this guide helps your client stay on-brand, understand your creative thinking, and roll out their new visual identity the right way.
WHY THIS TEMPLATE IS DIFFERENT
🧠 Built from a decade of experience
I’ve used this exact template with clients all over the world. It’s been battle-tested across industries, styles, and client types, so you know it works.
🎯 Designed for brand identity projects
This isn’t a generic PowerPoint-style document. It’s specifically built for logo design and brand identity handovers, not fluff or filler.
✍️ Story-driven and easy to follow
From the logo concept to the brand assets, this template lets you walk your client through each part of the system with clarity and purpose.
🔍 Real-world examples baked in
You’ll find examples from real identity work showing how to use logo clear space, build hierarchy with type, apply colour, and more.
🗂️ Layered with tips and guidance
Each key section includes toggle-on notes from me, giving you writing prompts, suggestions, and reminders to help you structure your thoughts clearly.
🤙 Character styles make edits a breeze
Use the built-in character styles panel to quickly change fonts and formatting across the whole document—so customising is easy and stress-free.
😅 Save hours and avoid the guesswork
No more building from scratch, no more wondering what to include. This gives you a structure that makes your work look as good as it is.
WHAT YOU GET
-
35-page professionally designed Adobe Illustrator & InDesign template
- A downloadable PDF guide with hints, tips, and best practices
- Real client-tested logo usage, type styling, and colour application examples
- Toggle-on notes and example layers showing how to structure your content
- Fully editable layout with easy-to-update colour palettes and text styles
- Built-in character styles panel for quick customisation
SECTIONS INCLUDE:
LOGOS
Logo Mark
Logo Mark Continued
Wordmark
Logo Lockups
Logo Usage & Rules
Logo in Context
TYPOGRAPHY
Overview
Styles & Weights
Hierarchy
COLOUR
Overview
Print Colours & Usage
Hierarchy
Examples
ASSETS & APPLICATION
Assets Overview & Usage
Social Media Examples
Printed Examples
Signage
Other Real-World Applications
WHO IT’S FOR
- Freelance logo & brand designers who want to deliver killer handovers
- Designers building their first brand guideline system
- Studio designers looking for a faster, better-looking brand guide template
- Anyone who’s ever Googled “what goes in a brand guideline” and wished it came with examples
IMPORTANT INFORMATION
There is a non-refundable policy for all digital templates purchased from this store.
If you need help with your purchase, please contact cj@cjcawley.com
- Adobe Illustrator or InDesign
- A basic understanding of how to edit layered .Ai/indd files
Let customers speak for us
from 106 reviewsHey CJ,
I haven’t actually started using it yet but it looks great. I love that it’s editable and it also gives me an opportunity to re-think how I normally present my brand proposals. A good ‘kick up the rear’ for me so many thanks. Can’t wait to customise it and wow a few new clients.
It was incredibly easy to use! Everything was so well organized and intuitive - it made the whole process of building my brand identity smooth and enjoyable. I especially appreciated how flexible the layout was - I could easily customize it to fit my needs. Highly recommend!
The quality of the templates, from ease of use to layout are huge. It’s been saving me so much time.
Reallly nicely put together and simple to use, more importantly it's give me great inspiration to take it and tweak it and make it my own :)
I highly recommend this pack to anyone, no matter your experience, if you are creating brand showcases or pitches this is the perfect place to start :)
Very professional and easy to use. Saved me a lot of time.
It is great, i use for a new client, and help me a lot. thanks you!
I just received the Ultimate Pro Design Bundle and, even from scanning the files, I can tell this is going to be a huge asset. The bundle is incredibly complete, covering every type of template we could need, which immediately streamlines our workflow planning.
The quality looks fantastic, promising to solve our issue with inconsistent presentations. What's clever about these templates is that they provide a solid structure, you don't just get a nice design, you get the fundamental layout and crucial elements that make a presentation effective. While I haven't customized them all yet, the ease with which I can adjust colors and fonts to meet our brand needs is clear. This bundle offers a great balance between customization and learning best practices. A highly promising purchase for instant professional consistency. Thanks CJ!
Awesome Template - as a freelance newbie, this has helped me dive straight into projects and create a style guide that clients are very happy with! Thanks CJ
Very useful
This template has been a HUGE help with presenting work. It saves so much time and is incredibly customizable to fit your clients brand. 10/10!
Cannot recommend this template enough, not only is it useful, it's informative and beautifully designed.
I've been a professional designer for 20 years and recently found CJ on insta, proving this ol gal can learn new tricks thanks to your tips and hard work. This workbook template has been a game changer - a time saver and an eye opener about a couple holes in my creative brief flow. You're a beast man, keep up the amazing work and a big thank you!
If you're considering this, go for it - don't wait around like I did. I should have got this ages ago! It's been amazing in establishing myself as a Freelance designer as I move away from Corporate. Thanks so much! I would not have taken this step without it.
Love it! Amazing bundle and totally worth it if you're into the graphic design industry! Thanks CJ!
The template is really helpful and was a great inspiration and base for (finally) updating the boring template I've created years ago and used ever since.